Experts want you to believe that marketing is a complex process reserved only for those with special knowledge, confidential techniques, or big budgets. They are wrong. Here’s why…
10 Free Marketing Activities You Can Do in 10 Minutes
Many of us may struggle to market consistently because we don’t think we have the time. Allow me to disprove that theory by offering 10 free marketing activities that can be done effectively in 10 minutes: 1. Email a happy customer or influential leader asking for a testimonial. 2. Email a happy customer or influential
Tips to Control a Media Interview
If you’re an author, business executive, or non-profit director, media interviews represent incredible opportunities to spread your message like wildfire. In my experience, though, most people don’t seem prepared to control an interview. Read how…
Is Your Website a Decision-Making Machine?
A website should drive visitors to take action. Don’t let people visit your site and aimlessly wander through it. Direct them to the content, products, and services that you want them to notice. Read how…
Do You Preach What You Practice?
You’ve heard the old adage, “Practice what you preach.” But, what about the opposite? Do you “Preach what you practice?” In other words, do you proclaim the value that you regularly provide for clients, customers, and donors?
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