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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 03 2016

3 Big Announcements from Wildfire Marketing

As we begin 2016, these are exciting times at Wildfire Marketing, and I’ve got three big announcements!

Continue Reading »

Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Dec 21 2015

Rob’s Top 5 Blog Posts of 2015

As we wind down 2015, I’d like to personally wish a Merry Christmas and Happy New Year to all of my blog readers and e-newsletter subscribers! It’s been one of the busiest, most diverse, and best years ever here at WildFire Marketing.

See 2015 Highlights! »

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Dec 14 2015

What If I Told You?

Everyone wants to know how to effectively get people’s attention. What if I told you the secret is much easier than you might think? You’d love to know a shortcut to great marketing, right? What if I told you that the secret is using the phrase, “What if I told you?”

Find Out Why »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 07 2015

You Are Your Most Important Customer

Can your self-esteem impact your business? 

How does an individual or organization overcome a self-esteem problem?

Find Out How »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Nov 30 2015

The Fantasy of Fanatical Customers

Many marketers who work for businesses, non-profits, and book publishers think that fanatical customers are critical to growing a brand, but is focusing on attracting only raving fans really the best strategy to grow a brand?

Continue Reading »

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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