This week, I have the pleasure of being featured over at Digital Book World on an article I wrote called, Authors Are the New Gatekeepers to Large Audiences. Below is a sneak peek: For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations
The Dictator of Digital Marketing Success
I live in Atlanta, GA, which is also home to the rapidly-growing fast-food chain, Chick-Fil-A. One of the secrets to their success is how the restaurants are generous with their free samples. I can remember on several occasions walking past their storefronts at a mall food court. There was always an employee standing out front
The Fastest Way to Write Faster
One of the misjudged keys to effective marketing is the need for speed. It’s hard to create important promotional tools if it takes forever to complete tasks. For instance, many authors, non-profit directors, and business executives struggle at marketing because they wrestle to write quickly and lack the ability to produce content on a frequent
Sneaky Changes to the New York Times Bestseller Lists
I’m privileged to be one of the few consultants who has helped clients create three different types of New York Times bestsellers, including frontlist fiction, frontlist non-fiction, and backlist non-fiction. Believe me, I know how difficult it is to make these lists. Typically, a book needs to sell at least 5,000 – 10,000 copies in
“No” Usually Means “Not Now”
In my family, my beautiful wife is known as “Ashley the Wonderful.” I’ll be the first to admit that I’m a lucky man who totally out-kicked his coverage. However, most people don’t know that the first time I asked Ashley for a date, she said “no.” After that initial rejection, I remember seeing her in
- « Previous Page
- 1
- …
- 33
- 34
- 35
- 36
- 37
- …
- 116
- Next Page »