Not long ago, I spoke to a room full of writer’s who found it difficult to create a compelling hook for their books. Every description they developed was too bland – even when judged by the other authors in the group.
Your Audience Takes Their Cue From You
Let’s talk about a marketing principle that is so obvious you’ll think it’s a no-brainer. But, I guarantee you’re ignoring this principle somewhere in your business. Chew on this thought for a moment: Your audience takes their cue from you as to what they should do. Here’s one of the easiest ways to see this
Great Slogans Never Require Further Explanation
When you create a brand slogan for yourself or your organization, keep this rule of thumb in mind: Your slogan should never require further explanation. The phrase should be able to be understood on its own. For example, read the following slogans and tell me if you can figure out what they mean: Bringing quality
Authors Are the New Gatekeepers to Large Audiences
This week, I have the pleasure of being featured over at Digital Book World on an article I wrote called, Authors Are the New Gatekeepers to Large Audiences. Below is a sneak peek: For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations
The Dictator of Digital Marketing Success
I live in Atlanta, GA, which is also home to the rapidly-growing fast-food chain, Chick-Fil-A. One of the secrets to their success is how the restaurants are generous with their free samples. I can remember on several occasions walking past their storefronts at a mall food court. There was always an employee standing out front
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