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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 27 2022

How Authors Lie to Readers

How Authors Lie to Readers

Is there really such a thing as an “Amazon bestseller”? Rob Eagar explains how authors making false claims about their books is a disservice to readers…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 24 2022

Amazon Attribution Tags for Authors

Great news for authors. Amazon has launched a new feature for authors called Attribution Tags. However, you might see that phrase and wonder, what the heck is an “Attribution Tag,” and why would I ever need one? Put simply, Attribution Tags are specific tracking links provided by Amazon that you can place online and view

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 15 2022

Build Your Audience Before You Publish

Build your audience

Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 10 2022

Amazon Ads Are Now Open to Traditional Authors

On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 10 2022

Author Dreams Really Do Come True

Check out two recent examples of my clients hitting the top bestseller lists and making their author dreams come true…

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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