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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 29 2020

Publishing’s Dark Side: How to Avoid Getting Scammed

Millions of people are pursuing their author dreams. But, that mean scammers are looking to take advantage of the unsuspecting. Find out how to identify and avoid the dark side of publishing…

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Nov 16 2020

Amazon Bait Books Work – Here’s Proof

Did you know it’s possible to grow your author email list using Amazon? Did you know you can do it for free? Here’s proof…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Aug 16 2020

An Open Letter to Barnes & Noble

The new CEO of Barnes & Noble claims to be making big changes to the company. Rob Eagar isn’t convinced and offers 4 ways that B&N could improve their relationship with authors and sell more books.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 26 2020

When Should Authors Quit?

Did you know most authors fail at selling books? The average nonfiction book sells less than 250 copies per year.  The business of books can be brutal, which begs the question: When should authors quit?

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Jun 21 2020

Amazon Ads Not Working? 4 Ways to Fix the Problem

If Amazon ads aren’t working well for your books, Rob Eagar explains how the problem is usually related to one of four simple issues.

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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