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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 20 2021

Rich Author, Poor Author, and What’s the Difference?

After working in publishing for over 10 years, there are 3 key differences I’ve noticed between “rich” authors and “poor” authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 10 2021

If Democracy Dies – So Will Your Books

If you cherish the right to free speech as an author, then recent attacks on American democracy demand that you respond. Rob Eagar explains what’s at stake…

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 29 2020

Publishing’s Dark Side: How to Avoid Getting Scammed

Millions of people are pursuing their author dreams. But, that mean scammers are looking to take advantage of the unsuspecting. Find out how to identify and avoid the dark side of publishing…

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Nov 16 2020

Amazon Bait Books Work – Here’s Proof

Did you know it’s possible to grow your author email list using Amazon? Did you know you can do it for free? Here’s proof…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Aug 16 2020

An Open Letter to Barnes & Noble

The new CEO of Barnes & Noble claims to be making big changes to the company. Rob Eagar isn’t convinced and offers 4 ways that B&N could improve their relationship with authors and sell more books.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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