Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who
The Business of Being an Author
Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.
Why My Work is Changing in 2026
For the past 18 years, I’ve focused on teaching authors how to market their books. That meant creating online courses, webinars, books, and step-by-step instruction designed to help as many writers as possible navigate a confusing industry. That work mattered — and it still does. But as we enter 2026, I want to tell you
Three Bestselling Author Clients in 2024!
Announcing 3 bestselling author clients in 2024! What an amazing year so far…
The Secret to Supersize Your Email List
Want to add hundreds, even thousands, of new subscribers per month to your author email list? Rob explains a little-known secret to success…