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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 23 2013

Does Your Selfless Non-Profit Use Selfish Marketing?

During this holiday season, please join me in supporting charities that meet the needs of those who are less fortunate or struggling through difficult times. Some of the charitable organizations that I respect the most include: Samaritan’s Purse Compassion International Mercy Ships The Jesus Film Project The Salvation Army All of these organizations work selflessly

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Dec 16 2013

Chestnuts Roasting Over an Open Wildfire!

One of the most beloved Christmas songs is Nat King Cole smoothly singing, “Chestnuts roasting over an open fire…” But, before you can enjoy roasting chestnuts, you have to have an open fire. And, in order to start a fire, you must gather together kindling of small sticks and twigs. Once you light the kindling,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 09 2013

Don’t Waste December

December is usually the time of year in business when activity tends to settle down a bit (unless you’re in seasonal retail – if so disregard this week’s tip).  People go on vacation, organizations have their annual office parties, and everyone enjoys the holiday festivities.  This quieter period also marks a perfect time to recalibrate

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 02 2013

Two Factors Guaranteed to Turnaround Your Marketing

I graduated from Auburn University in 1991 with a degree in marketing. As you can imagine, I’ve joyfully celebrated their miraculous wins in football over Georgia and Alabama over the past two weeks. Many sports experts have said that those two Auburn games were the most exciting finishes in college football history! So, I’m pretty proud of my team. But, what does Auburn football have to do

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Nov 25 2013

How to Make Millions in the Digital Middle

Today, I’m guest blogging over at Digital Book World with an article entitled, “Making Millions in the Digital Middle.” I encourage you to read this article and discover how authors and publishers can monetize their content in ways that didn’t exist ten years ago. Viva la digital revolution!

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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