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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 10 2014

Why Facebook Makes Me Furious

I hope the title of this email got your attention, because I want your attention for a moment. I’m really ticked off with Facebook and you should be, too. Here’s why… The Facebook Principles page, the first sentence states: “We are building Facebook to make the world more open and transparent, which we believe will create

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 03 2014

Does Marketing Make You Feel Guilty?

If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does it make you an author? I would argue no, because the whole point of writing a book is to share it with others.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 24 2014

There is No Neutral in Marketing

There is no neutral in marketing. You must apply positive energy to build an audience. Otherwise, your audience will eventually dwindle to nothing. In our physical world, fundamental laws are at work which cause moving objects to eventually stop unless force is applied to that object. For example, if you put your car in neutral

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 17 2014

The Problem With Facebook

I hope you enjoyed last week’s funny video about audio books. If you missed it, click here. This week, we’re back to a serious topic that needs your attention. In January, Facebook quietly changed their system to try and coax more money out of your pocket. You need to be aware of these changes, because they

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 10 2014

Hilarious Audiobook Video

I thought it would be fun this week to take a break from talking about serious marketing and publishing issues to pass along a funny video about audio books. Enjoy this clever, creative video. Back with the serious stuff next week.  

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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