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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 21 2013

There is No Such Thing as an Author

Consider these riddles: If a tree falls in the forest but no one hears it, does it make a sound? If someone writes a book but no one buys it, does it make that person an author? For the past seven years, I’ve coached over 500 authors from beginners to bestsellers and reached this conclusion:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 14 2013

The Dark Side of Social Media

When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when someone else’s social media page displays a huge amount of supporters. However, don’t let envy lead you astray. Sometimes, those

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Oct 07 2013

The Mentality of a Great Marketer

Do you have the mentality of a great marketer? If not, how do you develop it? Since starting my consulting practice in 2007, I’ve trained over 500 authors and worked with numerous publishing houses, non-profit organizations, and businesses. In essence, I’ve had enough clients to see certain patterns emerge – patterns that tend to affect

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Sep 30 2013

How to Regain Your Marketing Creativity

Whether you’re an author, business leader, or non-profit director, creativity comes in limited amounts that needs recharging at times. How do you get your imaginative juices flowing again? Take a vacation, especially to incredible national parks, such as Yellowstone and the Grand Tetons. Here are some scenes of me getting my creative marketing batteries rejuvenated

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 26 2013

WildFire Marketing Clients Make Publishing Headlines

At WildFire Marketing, we celebrate with former and current clients when they reach major achievements and milestones. These authors made recent publishing headlines that we just couldn’t keep to ourselves! Wanda Brunstetter Surpasses 7 Million Copies Sold in Book Sales Bestselling novelist, Wanda Brunstetter, surpassed the 7 million mark in book sales according to her

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Written by Rob Eagar · Categorized: Client Success Stories, Press Releases

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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