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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 14 2013

The Dark Side of Social Media

When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when someone else’s social media page displays a huge amount of supporters. However, don’t let envy lead you astray. Sometimes, those

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Oct 07 2013

The Mentality of a Great Marketer

Do you have the mentality of a great marketer? If not, how do you develop it? Since starting my consulting practice in 2007, I’ve trained over 500 authors and worked with numerous publishing houses, non-profit organizations, and businesses. In essence, I’ve had enough clients to see certain patterns emerge – patterns that tend to affect

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Sep 30 2013

How to Regain Your Marketing Creativity

Whether you’re an author, business leader, or non-profit director, creativity comes in limited amounts that needs recharging at times. How do you get your imaginative juices flowing again? Take a vacation, especially to incredible national parks, such as Yellowstone and the Grand Tetons. Here are some scenes of me getting my creative marketing batteries rejuvenated

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 26 2013

WildFire Marketing Clients Make Publishing Headlines

At WildFire Marketing, we celebrate with former and current clients when they reach major achievements and milestones. These authors made recent publishing headlines that we just couldn’t keep to ourselves! Wanda Brunstetter Surpasses 7 Million Copies Sold in Book Sales Bestselling novelist, Wanda Brunstetter, surpassed the 7 million mark in book sales according to her

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Written by Rob Eagar · Categorized: Client Success Stories, Press Releases

Sep 23 2013

Control Freaks Make Great Marketers

Last week, I announced the launch of a client website at: www.BoundariesBooks.com. A big reason why I enjoyed this project was due to the great content in the seven “Boundaries” books. For example, Boundaries for Leaders by Dr. Henry Cloud emphasizes a counterintuitive idea that “control freaks make great leaders.” Yet, he has a different spin on the definition

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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