Blog - Page 51 of 116

Nov 18 2013

Email Kicks Social Media Butt

For those who think that social media is the answer to all of your marketing problems, it’s time for a reality check. For those who waste, err I mean, spend inordinate amounts of time on Facebook or Twitter trying to promote products, raise your hands and slowly step away from the keyboard. According to recent

Nov 11 2013

The Four Types of Authors in the World

Last week, I wrote a five-part series of blog posts over at DigitalBookWorld.com called “The 4 Types of Authors in the World.” In my consulting experience working with over 400 authors, I’ve found that you can classify any author into one of four categories using two criteria: marketing effort and sales expectations. When you put

Nov 04 2013

Playing the Marketing Blame Game

God created humans to be responsible individuals. This truth is manifest by how we’re usually happiest when we have responsibility and take care of it, such as handling a job well or being a loving parent. In contrast, irresponsibility usually leads to blame, which leads to conflict by blaming others or blaming ourselves. Where there’s blame,

Oct 28 2013

Don’t Market Like Miley

We live in a culture where controversy sells. Just think Miley Cyrus and her recent ridiculous marketing antics. Our society loves juicy news, shocking revelations, and scandalous topics. Some of the biggest products and TV programs in the world are predicated on mocking established traditions and social mores. For example, you might remember how Dan

Oct 21 2013

There is No Such Thing as an Author

Consider these riddles: If a tree falls in the forest but no one hears it, does it make a sound? If someone writes a book but no one buys it, does it make that person an author? For the past seven years, I’ve coached over 500 authors from beginners to bestsellers and reached this conclusion: