During a consulting session with one of my clients, I discovered that they possessed powerful videos that showed samples of their products and displayed interviews with famous people discussing their material. In addition, this client had some engaging testimonials that explained how people appreciated their organization. However, if you went to client’s website or read
Do You Market Like a Pauper on an Investor?
Imagine our economy completely crashes, and you’re down to your last dollar. Which decision would make the most sense? Should you live like a pauper, hoard every little scrap, and try to make that one dollar last as long as possible? Or, should you live like an investor who puts that dollar to use and
Speakers Bureaus – What You Need to Know
A speakers bureau can be a great source of new speaking engagements. However, most reputable bureaus tend to only work with popular authors, celebrities, and business leaders. If you’re new to the speaking profession and relatively unknown, you will find it hard to get on their roster. These organizations tend to gravitate towards bestselling authors,
Secrets to Selling Fiction from a New York Times Bestseller
My consulting experience includes training over 400 authors. However, some people think that I only work on non-fiction books. Allow me to put that myth to rest. I’ve worked with numerous novelists, and my marketing principles apply to fiction just as well as non-fiction. In fact, one of my favorite client success stories is Wanda
5 Proven Tips to Create Viral Marketing
Viral marketing is the dream of every author, non-profit director, and business owner. But, one of my clients, Tim Elmore of Growing Leaders, recently made it happen. Tim wrote a blog post entitled, 3 Huge Mistakes We Make Leading Kids…And How to Correct Them. Within 10 days, Tim’s post had been shared on Facebook over
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