As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So,
How to Create a Bestselling Book Title
A great book title is crucial to a book’s success. Boring titles impede sales. Compelling titles intensify sales and help create a bestseller. As a marketing consultant, I’m frequently asked by clients to help them create powerful book titles. I’ve been fortunate to have good success in this area, such as working with successful authors
Does Writing Newsletters and Blog Posts Ever Pay Off?
When it comes time to put together another newsletter issue or blog post, do you ever silently groan and wonder: Does anyone ever read this stuff? Is this really worth it? I’m so tired of doing these activities over and over, does it ever pay off? The answer is yes. Let me give you a
Does Your Marketing Pass the “Pro” Test?
If you want the world to treat you like a professional author, non-profit, or business leader, then you’ve got to act and appear professional. Yet, I’m surprised by how many individuals and organizations shoot themselves in the foot by presenting a homemade image that damages their credibility. Their shoddy appearance makes you think they’re working
Why Save Money When You Can Make Money?
The essential idea of marketing is based on the desire to grow a business and spread a message. Marketing isn’t about neutrality or staying the same. However, one reason why so many individuals and organizations struggle to succeed in marketing is because they think like a pauper. They focus most of their efforts on saving
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