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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 17 2013

Rob answers your marketing questions in one hour!

Announcing a New Service  for Authors, Non-Profits, and Small Business Owners  I want to thank everyone for your support of WildFire Marketing. Last year was the best year in the history of the company. And, the first quarter of 2013 is already poised to be the best yet! However, because business is so strong, my

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Written by Rob Eagar · Categorized: Book Marketing Questions, Marketing Tips, Press Releases

Jan 14 2013

What NOT to Do When Public Speaking

Check out this hilarious video from my client, Growing Leaders, which displays everything NOT to do when speaking in public. To avoid a lot of the mistakes in this video, read Chapter 12 – “Sell Books Through Public Speaking” in my book, Sell Your Book Like Wildfire.  

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 07 2013

13 Marketing Do’s and Don’ts for 2013

As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 31 2012

How to Create a Bestselling Book Title

A great book title is crucial to a book’s success. Boring titles impede sales. Compelling titles intensify sales and help create a bestseller. As a marketing consultant, I’m frequently asked by clients to help them create powerful book titles. I’ve been fortunate to have good success in this area, such as working with successful authors

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 17 2012

Does Writing Newsletters and Blog Posts Ever Pay Off?

When it comes time to put together another newsletter issue or blog post, do you ever silently groan and wonder: Does anyone ever read this stuff? Is this really worth it? I’m so tired of doing these activities over and over, does it ever pay off? The answer is yes. Let me give you a

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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