What if you wrote a book that hit the New York Times bestseller list for over 283 weeks and always sold more copies than it did the year before? On top of that, what if Oprah Winfrey called and said she wanted to interview you on her TV show? Seems like an unrealistic dream, right?
The Self-Confidence to Sell
What if the success of your marketing efforts depends more on your self-confidence, rather than the promotional copy displayed on your brochure, website, or book cover? After consulting with hundreds of authors and numerous non-profits, an interesting pattern caught my attention. I’ve noticed that my clients with a higher self-esteem tend to be more creative
Super Bowl Marketing Goes Dark
Last night, the Super Bowl turned out to be an incredible game with the Baltimore Ravens holding off a furious rally by the San Francisco 49ers to win the NFL championship 34 – 31. Unfortunately, the entertaining game was interrupted in the 3rd quarter by a 30-minute delay when the New Orleans SuperDome suddenly lost
How to Market in a Cacophony of Consumerism
Each day, the average American is bombarded with marketing messages on computer screens, billboards, store shelves, radio and TV advertisements, etc. This cacophony of consumerism makes it difficult for people to focus on what you might be trying to promote. All of the distraction and hype makes it easy to get lost in the noise.
How to Market a Lie
One of my favorite episodes of Seinfeld is when George Costanza coaches Jerry how to pass a lie detector test in order to impress a woman he wants to date. George offers advice by saying, “Jerry, it’s not a lie if you believe it.” Last week, I watched Lance Armstrong’s stunning confession to Oprah and
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