When it comes time to put together another newsletter issue or blog post, do you ever silently groan and wonder: Does anyone ever read this stuff? Is this really worth it? I’m so tired of doing these activities over and over, does it ever pay off? The answer is yes. Let me give you a
Does Your Marketing Pass the “Pro” Test?
If you want the world to treat you like a professional author, non-profit, or business leader, then you’ve got to act and appear professional. Yet, I’m surprised by how many individuals and organizations shoot themselves in the foot by presenting a homemade image that damages their credibility. Their shoddy appearance makes you think they’re working
Why Save Money When You Can Make Money?
The essential idea of marketing is based on the desire to grow a business and spread a message. Marketing isn’t about neutrality or staying the same. However, one reason why so many individuals and organizations struggle to succeed in marketing is because they think like a pauper. They focus most of their efforts on saving
Hilarious Video About Social Media
This is a great video about social media. It’s funny and contains more truth than most social media gurus would care to admit. Enjoy! Favorite quotes: “We’ve put social media on the tongues of some of the biggest companies in the world…without providing an actual service.” “Social media eliminates the need to provide value to
Marketing with Thanksgiving
I hope you had an enjoyable Thanksgiving holiday. However, do you apply the concept of “thanksgiving” to your business? For instance: If you’re an author, do you thank your readers? If you’re a non-profit, do you thank your donors? If you’re a business, do you thank your customers? When you continually market a book, product,
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