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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 15 2012

The Truth About Marketing Fiction

This tip is a sneak peek at the information I’ll be sharing during my instructional teleconference about how to excel at marketing fiction on Tuesday, October 16th at 8:00pm Eastern. You can register here. A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 08 2012

How to Market to 10,000 People

Last week, I attended the Catalyst Conference near my home in Atlanta, GA.  If you’ve never been to Catalyst, the best description I’ve heard is “The Cirque-du-Soleil of Chrisitianity.” The event is glitzy, bombastic, and attracts a ton of people. The Gwinnett Arena, which seats over 10,000 people, was packed out. The event featured a bunch

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Oct 02 2012

Author Boot Camp at Writer’s Digest West Conference

Special Event for West Coast Writers for only $199!  The Writer’s Digest West Conference in Los Angeles is offering a unique pre-conference event for authors who want to learn exactly how to make their books successful. On Friday, October 19th, I’ll be conducting a special 3-hour training session for authors to explain the most effective

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Written by Rob Eagar · Categorized: Author Tips, Writers Digest

Oct 01 2012

5 Digital Discoverability Tips

Last week, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to answer the reader’s ultimate question, “What’s in it

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Written by Rob Eagar · Categorized: Author Tips, Digital Book World, Monday Morning Marketing Tips, Writers Digest

Sep 24 2012

Interview with Publishing Futurist: Joe Wikert

Joe Wikert

In Chapter 10 of my new book, “Sell Your Book Like Wildfire,” I interview several industry experts from all different parts of publishing. One of my favorites is Joe Wikert who manages the sales and editorial groups and also co-chairs the O’Reilly’s Tools of Change conference for publishers (TOC). Joe has provided insight about the

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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