People buy books according to the value that is offered, better known as the question, “What’s in it for me?” But, sometimes authors ask me, “What if I’m trying to market my book, but I don’t know how to identify its value? I don’t know if my book creates results for people. I’ve never stopped
Does Size Matter in the Merger of Random House and Penguin Publishers?
The recent announcement of a proposed merger between two of the Big 6 publishers, Random House and Penguin, has generated quite a stir. That’s because many people believe the goal is to create enough leverage to compete against Amazon. Find out why this merger strategy is fundamentally flawed and actually works against publishers… Read my
Publishing a Book: Are You Really Ready?
There’s a common statistic floating around the publishing industry that says over 80% of Americans dream of publishing a book someday. With over 500,000 new books created each year (self-published and traditionally published) that percentage may have validity. What many people don’t realize, though, is that over 80% of new books published never break even
Turn Author Interviews Into Book Sales
The media industry has a historically careless attitude towards authors. Aside from Oprah, The Daily Show, and The Colbert Report, most TV shows, radio programs, and magazines have no desire to help promote your book during author interviews. Yet, too many authors think they’re the exception. So, they’re shocked when they discover this attitude to
How to Increase Newsletter Signups
If you want more newsletter signups, give people an incentive to register. For example, whether you’re an author, non-profit, or business, you could offer a free article, special report, resource guide, recipe list, or short story that your audience would genuinely appreciate. Make that item exclusive, so that the only way people can get it
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