I enjoy writing for Book Business Magazine and my latest article is entitled, How Publishers Can Cure Ugly Sample Syndrome. Below is an excerpt with a link to the complete article. If you’re a publisher or an author looking to attract more readers, this is must-read information… — What if publishers could sell more books
Are Newsletters Really Worth It?
What if there is a simple low-cost marketing activity you could do each week that guarantees customers in the future? If so, would you do it? Referral customers are the “Holy Grail” of business, because people come to you ready to purchase. Every author, publisher, non-profit, and corporation wants to insure that customers keep coming,
The Secret to Selling Non-Fiction
In 2014, America was swept by a movement called the Ice Bucket Challenge. You may remember people posting videos of pouring ice-cold water over their head and then challenging their friends to do the same. Thousands of people participated and the movement went viral gaining national attention. The purpose of the Ice Bucket Challenge was
How Many Humans See Your Online Ads?
If you buy any type of online advertising, you need to be aware of the rampant corruption and robotic activity in the ad industry that is wasting your money…
New Life for an Old Book: A Success Story
When a client experiences success, I enjoy sharing their achievements with others. This year, I’ve consulted with several publishing houses to help them implement advanced book marketing tactics. One of my publishing clients recently sent me this exciting success story: Previously, one of our authors was a bit frustrated with the way his book was
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