One of my favorite marketing maxims is from world-class consultant, Alan Weiss, who says in his book, Million Dollar Consulting: “If you don’t blow your own horn, there will be no music.” In other words, you cannot expect people to recognize your success. Additionally, you can’t expect people to acknowledge the good work you’ve done
The Farce of Fake Amazon Bestsellers
There’s a strange marketing trend among authors that is leading many people astray. It’s a sneaky little trick that some authors like to play on unsuspecting listeners. You may have heard it before. An author will say, “My book is a #1 bestseller on Amazon!”
A Marketer’s Job is to Make People Listen
All too often, publishers, business owners, authors, and marketers create promotions that mimic a boring high school teacher. For example, we get overly preoccupied with our own ideas and products. We think our message is desperately important. We deservingly believe everyone should love our marketing. Yet, we’re shocked to find out that hardly anyone is paying attention.
What If I Told You?
Everyone wants to know how to effectively get people’s attention. What if I told you the secret is much easier than you might think? You’d love to know a shortcut to great marketing, right? What if I told you that the secret is using the phrase, “What if I told you?”
You Are Your Most Important Customer
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