In my consulting work, I’ve coached over 400 authors at all levels, including several New York Times bestsellers. What separates the successful authors from those who struggle? The following 10 traits make the difference…
Facebook Holding Readers Hostage
What if the more you succeed in building a Facebook audience, the more your marketing gets penalized? Read this article to find out how Facebook is holding your readers hostage for a ransom…
Show Your Success
One of my favorite marketing maxims is from world-class consultant, Alan Weiss, who says in his book, Million Dollar Consulting: “If you don’t blow your own horn, there will be no music.” In other words, you cannot expect people to recognize your success. Additionally, you can’t expect people to acknowledge the good work you’ve done
The Farce of Fake Amazon Bestsellers
There’s a strange marketing trend among authors that is leading many people astray. It’s a sneaky little trick that some authors like to play on unsuspecting listeners. You may have heard it before. An author will say, “My book is a #1 bestseller on Amazon!”
A Marketer’s Job is to Make People Listen
All too often, publishers, business owners, authors, and marketers create promotions that mimic a boring high school teacher. For example, we get overly preoccupied with our own ideas and products. We think our message is desperately important. We deservingly believe everyone should love our marketing. Yet, we’re shocked to find out that hardly anyone is paying attention.
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