Last week, I wrote a five-part series of blog posts over at DigitalBookWorld.com called “The 4 Types of Authors in the World.” In my consulting experience working with over 400 authors, I’ve found that you can classify any author into one of four categories using two criteria: marketing effort and sales expectations. When you put
Playing the Marketing Blame Game
God created humans to be responsible individuals. This truth is manifest by how we’re usually happiest when we have responsibility and take care of it, such as handling a job well or being a loving parent. In contrast, irresponsibility usually leads to blame, which leads to conflict by blaming others or blaming ourselves. Where there’s blame,
There is No Such Thing as an Author
Consider these riddles: If a tree falls in the forest but no one hears it, does it make a sound? If someone writes a book but no one buys it, does it make that person an author? For the past seven years, I’ve coached over 500 authors from beginners to bestsellers and reached this conclusion:
How to Regain Your Marketing Creativity
Whether you’re an author, business leader, or non-profit director, creativity comes in limited amounts that needs recharging at times. How do you get your imaginative juices flowing again? Take a vacation, especially to incredible national parks, such as Yellowstone and the Grand Tetons. Here are some scenes of me getting my creative marketing batteries rejuvenated
Control Freaks Make Great Marketers
Last week, I announced the launch of a client website at: www.BoundariesBooks.com. A big reason why I enjoyed this project was due to the great content in the seven “Boundaries” books. For example, Boundaries for Leaders by Dr. Henry Cloud emphasizes a counterintuitive idea that “control freaks make great leaders.” Yet, he has a different spin on the definition
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