When promoting products online, such as books, curriculum, or any kind of widget, use this simple 1-2-3 approach: TRY-BUY-SHARE 1. Try Most people need to have their skepticism addressed before they decide to purchase. So, let them try before the buy. But, don’t skimp on the quality or amount of samples. For example, if you’re
Sell Your Book Like Wildfire – One Year Later
I just passed the one-year anniversary of my new book’s release, Sell Your Book Like Wildfire. So, I thought I’d it be nice to take a moment to review what’s happened in the past year: The book has sold well and is still on the shelves of most Barnes and Nobles bookstores across the country…even
Market to the Low-Hanging Fruit
Have you ever visited an orchard to pick apples, oranges, or peaches? When standing underneath the tree, you quickly realize that you can only reach the low-hanging fruit. Getting the fruit up high takes a lot more work. So, you spend your time picking as many of the lower items as you can reach. In
Self-Promotion Versus Your Self-Esteem
If marketing your book, business, or non-profit with confidence feels like a struggle, you could be dealing with low self-esteem issues. For example: You’re hesitant to highlight the value of what you offer, because you think no one will care. You freeze up verbally, because you’re nervous that you won’t say the perfect pitch line.
What You Need to Know About SEO
If you tell someone that you want more people to visit your website, you will usually hear something like, “You should improve your SEO practices.” In plain English, “SEO” is a term used by website programmers that means for “Search Engine Optimization.” This concept refers to employing various methods to help make your website appear
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