Happy Labor Day! Since Labor Day is a national holiday, most people typically celebrate by taking time off to enjoy family, traveling, or rest. However, I find that authors, business leaders, and non-profit directors sometimes have extreme difficulty breaking away from their work to relax. They succumb to a constant desire to create, connect with
Word of Mouth Is Not the Customer’s Responsiblity
Many authors expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. Many non-profits expect people to fall in love with their cause, donate money, and immediately solicit 10 friends to contribute as well. Many businesses expect their customers to buy their products,
Simplify Selling with Try-Buy-Share
When promoting products online, such as books, curriculum, or any kind of widget, use this simple 1-2-3 approach: TRY-BUY-SHARE 1. Try Most people need to have their skepticism addressed before they decide to purchase. So, let them try before the buy. But, don’t skimp on the quality or amount of samples. For example, if you’re
Sell Your Book Like Wildfire – One Year Later
I just passed the one-year anniversary of my new book’s release, Sell Your Book Like Wildfire. So, I thought I’d it be nice to take a moment to review what’s happened in the past year: The book has sold well and is still on the shelves of most Barnes and Nobles bookstores across the country…even
Market to the Low-Hanging Fruit
Have you ever visited an orchard to pick apples, oranges, or peaches? When standing underneath the tree, you quickly realize that you can only reach the low-hanging fruit. Getting the fruit up high takes a lot more work. So, you spend your time picking as many of the lower items as you can reach. In
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