We’ve all heard the phrase, “Never judge a book by its cover.” I disagree. You should always judge a book by its cover – especially if you’re the author. A great cover will spur book sales. A bad cover can kill book sales. How do you judge if your book cover is good or bad?
My Major Marketing Confession
Happy New Year! If you missed my 14 Marketing Do’s and Don’ts for 2014 that I posted last week, you can read it here. I’d like to start off this year with a confession. As a marketing expert, I’m not perfect and sometimes make mistakes. For example, as 2013 wound down, I looked at my
14 Marketing Do’s and Don’ts for 2014
As we enter January, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. Here’s 14 marketing
Chestnuts Roasting Over an Open Wildfire!
One of the most beloved Christmas songs is Nat King Cole smoothly singing, “Chestnuts roasting over an open fire…” But, before you can enjoy roasting chestnuts, you have to have an open fire. And, in order to start a fire, you must gather together kindling of small sticks and twigs. Once you light the kindling,
Don’t Waste December
December is usually the time of year in business when activity tends to settle down a bit (unless you’re in seasonal retail – if so disregard this week’s tip). People go on vacation, organizations have their annual office parties, and everyone enjoys the holiday festivities. This quieter period also marks a perfect time to recalibrate
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