Whether you’re an author, business leader, or non-profit director, creativity comes in limited amounts that needs recharging at times. How do you get your imaginative juices flowing again? Take a vacation, especially to incredible national parks, such as Yellowstone and the Grand Tetons. Here are some scenes of me getting my creative marketing batteries rejuvenated
Control Freaks Make Great Marketers
Last week, I announced the launch of a client website at: www.BoundariesBooks.com. A big reason why I enjoyed this project was due to the great content in the seven “Boundaries” books. For example, Boundaries for Leaders by Dr. Henry Cloud emphasizes a counterintuitive idea that “control freaks make great leaders.” Yet, he has a different spin on the definition
How to Build the Ideal Website
In today’s business and publishing world, your website is your most important marketing tool. A bad website can make you appear unprofessional, boring, and even untrustworthy. In contrast, a good website encourages people to trust you, capture new customers around the clock, and generate word of mouth on your behalf. But, how do you build
Practice the Marketing Power of Rest
Happy Labor Day! Since Labor Day is a national holiday, most people typically celebrate by taking time off to enjoy family, traveling, or rest. However, I find that authors, business leaders, and non-profit directors sometimes have extreme difficulty breaking away from their work to relax. They succumb to a constant desire to create, connect with
Word of Mouth Is Not the Customer’s Responsiblity
Many authors expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. Many non-profits expect people to fall in love with their cause, donate money, and immediately solicit 10 friends to contribute as well. Many businesses expect their customers to buy their products,
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