One of the most beloved Christmas songs is Nat King Cole smoothly singing, “Chestnuts roasting over an open fire…” But, before you can enjoy roasting chestnuts, you have to have an open fire. And, in order to start a fire, you must gather together kindling of small sticks and twigs. Once you light the kindling,
Don’t Waste December
December is usually the time of year in business when activity tends to settle down a bit (unless you’re in seasonal retail – if so disregard this week’s tip). People go on vacation, organizations have their annual office parties, and everyone enjoys the holiday festivities. This quieter period also marks a perfect time to recalibrate
How to Make Millions in the Digital Middle
Today, I’m guest blogging over at Digital Book World with an article entitled, “Making Millions in the Digital Middle.” I encourage you to read this article and discover how authors and publishers can monetize their content in ways that didn’t exist ten years ago. Viva la digital revolution!
The Four Types of Authors in the World
Last week, I wrote a five-part series of blog posts over at DigitalBookWorld.com called “The 4 Types of Authors in the World.” In my consulting experience working with over 400 authors, I’ve found that you can classify any author into one of four categories using two criteria: marketing effort and sales expectations. When you put
Playing the Marketing Blame Game
God created humans to be responsible individuals. This truth is manifest by how we’re usually happiest when we have responsibility and take care of it, such as handling a job well or being a loving parent. In contrast, irresponsibility usually leads to blame, which leads to conflict by blaming others or blaming ourselves. Where there’s blame,
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