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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 09 2012

Money Is All That Matters In Marketing

Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do those activities. Without it, life feels like

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 24 2012

LeBron’s Lessons for Authors

Rob champagne spray

I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 11 2012

Turn Marketing Lemons into Lemonade

Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 22 2010

Almost Half of University Library Books Never Used

Interesting article today from the Publishers Weekly daily news update: At the recent annual meeting of the Association of American University Presses in Salt Lake City, “publishers experienced shock and awe at a session on demand-driven library acquisitions. Michael Levine-Clark,collections librarian at the University of Denver, reported that 47% of books acquired from 2000 to

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Written by Rob Eagar · Categorized: Author Tips

May 28 2010

Hilarious video about book signings

This video is really funny, partly because it’s so true for so many authors. (Thanks to Chip MacGregor for mentioning it on his blog.)

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Written by Rob Eagar · Categorized: Author Tips

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Slow Your Book Launch for Bigger Sales

September 27, 2026 Posted by Rob Eagar

Rushing to publish can actually hurt your book sales. Discover three things that should be ready before you launch.

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