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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 14 2010

Self-Published Titles Topped 764,000 in 2009 as Traditional Output Dipped

If you thought the publishing industry was competitive, take a look at the latest amount of new titles published in 2009. The marketplace is literally overwhelmed with books. If you’re an author, you owe it to yourself to improve your marketing skills in order to cut through the cacophony of new titles screaming for everyone’s

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Written by Rob Eagar · Categorized: Author Tips

Apr 08 2010

Publishing Books to Make Money…

This is a great quote from Seth Godin. I highly recommend reading his blog. Publishing books to make money… is a little like hanging out in a singles bar if you want to get married. It might work, but there are way better ways to accomplish your goal. If you love writing or making music

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Written by Rob Eagar · Categorized: Author Tips

Feb 11 2010

Top 500 Women’s Ministry Leader Database

If you write fiction or non-fiction for the Christian women’s market, WildFire Marketing has a new resource to help you market books to key church leaders. We’ve compiled an updated, verified database of the “Top 500 Women’s Ministry Leaders in America.” Get access to the actual individuals who make important decisions about women’s ministry book

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Written by Rob Eagar · Categorized: Author Tips

Jan 29 2010

The Self-Confidence to Sell More Books

What if a book’s success depends more on the author’s self-confidence, rather than what’s written on the page? After training over 200 authors, from beginners to bestsellers, an interesting pattern has caught my attention. For example, I’ve noticed that my author clients with a high self-esteem tended to be more creative with their marketing plans

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Oct 21 2009

The Enemy of an Author is not Piracy, but Obscurity.

“The enemy of an author is not piracy, but obscurity.” This is a great quote from Seth Godin, bestselling author of 10 business books. I recently watched him discuss the secrets he used to create multiple bestsellers. Take a few minutes and check out this highly recommend video called, “Using New Media, New Marketing, and

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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