I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his
Turn Marketing Lemons into Lemonade
Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are
Almost Half of University Library Books Never Used
Interesting article today from the Publishers Weekly daily news update: At the recent annual meeting of the Association of American University Presses in Salt Lake City, “publishers experienced shock and awe at a session on demand-driven library acquisitions. Michael Levine-Clark,collections librarian at the University of Denver, reported that 47% of books acquired from 2000 to
Hilarious video about book signings
This video is really funny, partly because it’s so true for so many authors. (Thanks to Chip MacGregor for mentioning it on his blog.)
Is Social Networking the Savior for Books?
“Never before have so many people with so little to say said so much to so few.” – Twitter defined With the advent of social networks, such as FaceBook, YouTube, Twitter, and LinkedIn, an intense amount of hype has labeled these channels as the future of book marketing. However, as the allure continues to grow,
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