If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to
3 Steps to Successful Marketing
Marketing is a simple process when you boil it down to the fundamentals. Whether you’re an author, business owner, or non-profit director, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your value congregate in large numbers?
Stop, Look, and Listen for Better Marketing
Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I teach marketing seminars at conferences across the
Leak Exclusive Info to Maximize Social Media
If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an author, you could leak information on the
How to Become an Online Object of Interest
If you’re an author engaging in social media but struggling to build a growing community, then people probably don’t regard you as interesting. You’re lost in the mix of more appealing authors who are getting attention. So, your goal should be to magnify the best parts of your book and your author expertise. Use your
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