Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to point out my so-called “mistakes.” That kind
Money Is All That Matters In Marketing
Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do those activities. Without it, life feels like
LeBron’s Lessons for Authors
I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his
Turn Marketing Lemons into Lemonade
Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are
Almost Half of University Library Books Never Used
Interesting article today from the Publishers Weekly daily news update: At the recent annual meeting of the Association of American University Presses in Salt Lake City, “publishers experienced shock and awe at a session on demand-driven library acquisitions. Michael Levine-Clark,collections librarian at the University of Denver, reported that 47% of books acquired from 2000 to
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