Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

  • About
  • Work with Rob
    • Book Marketing Master Class
    • Strategic Bestseller Advisory
    • Private Author Coaching Sessions
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Resources
    • Free Articles for Authors
    • Blog
    • Trusted Partners
  • Courses
  • Contact

Jul 11 2021

Is TikTok Good for Your Book?

Did you know TikTok is having a big effect on the publishing industry? What is causing these unforeseen results? Read this article for the answers…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 11 2021

10 Amazon Changes Every Author Needs to Know

Amazon released a slew of new advertising, marketing, and self-publishing features that benefit authors in 2021. Rob Eagar weighs in on the details…

Continue Reading »

Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 20 2021

Rich Author, Poor Author, and What’s the Difference?

After working in publishing for over 10 years, there are 3 key differences I’ve noticed between “rich” authors and “poor” authors…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Nov 29 2020

Publishing’s Dark Side: How to Avoid Getting Scammed

Millions of people are pursuing their author dreams. But, that mean scammers are looking to take advantage of the unsuspecting. Find out how to identify and avoid the dark side of publishing…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Nov 16 2020

Amazon Bait Books Work – Here’s Proof

Did you know it’s possible to grow your author email list using Amazon? Did you know you can do it for free? Here’s proof…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

  • « Previous Page
  • 1
  • …
  • 3
  • 4
  • 5
  • 6
  • 7
  • …
  • 62
  • Next Page »

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2026 WildFire Marketing

Website by Wildfire Marketing