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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 05 2020

The Future of Publishing After COVID-19

Hello fellow quarantiners, mask wearers, and hand washers, As of now, we’ve officially entered the “it gets worse before it gets better” phase of COVID-19. The latest publishing news is tough to swallow. But, I believe it’s always best to deal with reality and face the truth head-on. Here’s where we are at the moment:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 25 2020

How to Sell Books When the World Shuts Down

Don’t let the Covid-19 crisis kill your book sales. Rob explains 6 ways to tastefully promote your book when the economy slows down.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 01 2020

The Coronavirus, Your Books, and You

The coronavirus has negatively affected the global economy. But, there’s no reason for it to kill your book sales. Find out why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 26 2020

Amazon Changes that Authors Need to Know

Amazon has quietly made several changes that went unnoticed by most authors. Here’s how three major changes affect you and your book sales…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 05 2020

Top Ten Lies that Authors Believe

If you believe the wrong ideas about marketing, you will waste time and money doing activities that fail to sell books. Find out the Top 10 lies that deceive authors the most…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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