In our tough economy, publishers are facing financial pressure on all sides. Book sales are declining. Bookstores are closing. Marketing budgets are dwindling. Staff is being laid-off. What’s a publisher to do in such dark times? Fortunately, there’s still a light shining in the tunnel. This glimmer of hope is authors. Here are 10 reasons
"The Shack" is now a Mansion
As most people know, William Paul Young recently self-published a book for his kids called, “The Shack.” But, no one expected that this book would set records as the most successful self-published book in history. As of today, “The Shack” has sold over 6,100,000 copies! If you haven’t read it yet, get your head out
Christian Book Expo: Fact or Fiction for Authors
By now, you’ve probably heard about the upcoming Christian Book Expo in Dallas, TX on March 20 – 22nd. This event is being billed by some as the “world’s largest Christian conference,” because it is expected to attract around 200 Christian authors and 20,000 attendees.Lately, I’ve received a lot of questions from authors who are
What’s Your Marketing Motive?
Take a moment to ponder this question: “What motivates you to write a book or give a speech?” Do you feel compelled to tell people something that will help them? And, do you find yourself driven to share your message with someone and see positive results?We live in an era of unprecented technology where anyone
Are You Wasting Money on Book Trailers?
Pop Quiz: What smells like cheese, has the power to put thousands of people to sleep, and sucks an authors money faster than a vacuum cleaner? Answer: Book video trailers. For those of you who have worked with me, you know that my primary concern is an author’s well-being. Well, lately I’ve watched a lot
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