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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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May 04 2009

Author Empowerment University

It’s time for a new kind of “summer school.” Rob Eagar is offering an affordable, group-based coaching service called the Author Empowerment University. Here’s the details: What is the Author Empowerment University? 3 months of advanced book marketing instruction taught by Rob Eagar. Group coaching with a minimum of 5 authors and a maximum size

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 01 2009

The Reality of a NY Times Bestseller

Thanks to literary agent, Chip MacGregor, for passing along this great author interview with novelist, Lynn Viehl. I highly recommend that every author read Lynn’s recap of how she made the NY Times fiction best-seller list – and how little money she actually made. Her account will give you a healthy dose of reality about

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Apr 27 2009

Client Success Story: Mary DeMuth

Congratulations to Mary DeMuth on the quick success of her new novel, Daisy Chain. Her book just launched on March 1st, but her publisher (Zondervan) has already gone into a 3rd printing in two months! That is an incredible feat in such a tough economy. Mary’s credentials include being a finalist for the 2007 Christy

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

Apr 03 2009

WildFire Authors Experience CBE Success

In my previous blog post, I shared the negative realities of what happened at the Christian Book Expo on March 20 – 22nd (low turnout, financial losses, lost opportunities, etc.). However, there was a positive side to the event…every WildFire Marketing client who was present experienced above-average results. Forgive me for bragging on my author

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Mar 25 2009

Christian Book Expo was a No-Show

I just returned from Dallas, TX where I witnessed one of most disappointing moments in the history of Christian publishing. The purpose of my trip was to visit several WildFire Marketing author clients at the Christian Book Expo (CBE), a first-of-its-kind consumer-oriented book fair at the Dallas Convention Center. Expected attendance was over 15,000 people.To

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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