(Click on the picture above to enlarge) Credit to Alan Weiss and his awesome blog for posting this hilarious photo (and available T-shirt) from Despair.com. Social media is getting all of the hype these days. Yet, it’s struggling as a medium to actually create significant books sales. For example, at BEA 2009 last month, John
Secrets of Public Speaking
Do you really want to know the secrets of public speaking? All of my author clients know that I’m a big fan of Andy Stanley’s book, Communicating for a Change. It’s the best book on public speaking that I’ve ever read. If you don’t have a copy, get one today. I usually make Andy’s book
Soundbites Sell Books
Since most media interviews that authors get are brief, it’s important to limit your answers to the key information. I used to make the mistake of going into detail when I answered an interviewer’s questions. I’d go through my entire answer, and then try to wrap it up with a clever statement. By that time,
Author Interviews 101
When you finally land that big author interview on radio or TV, do you know what to do? Many authors blow their promotional opportunity by trying to teach the audience. That’s right, the attempt to teach can be a big mistake. Instead, consider this counter-intuitive approach.Use your brief interview to tease the audience, rather than
Track Your Author Website Effectiveness
Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform. First, you can monitor tangible outcomes, such as tracking new subscribers to your newsletter, speaking engagement inquiries, media interview requests, or book sales from your website. If
- « Previous Page
- 1
- …
- 50
- 51
- 52
- 53
- 54
- …
- 62
- Next Page »