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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 09 2019

Are Bestsellers Killing Publishing?

Every author dreams of writing a bestselling book. But, what if a bestseller-driven industry is causing harm to authors? Find out how the problem could affect you…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tip

Oct 06 2019

The Author’s Guide to Hiring a Marketing Assistant

Do you wrestle with hiring a marketing assistant to help manage tasks and promote your books? How do you identify the good candidates from the bad apples? Read on for the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 29 2019

Take the Author Power Test

Are you confidently in control of your book sales? Or, does attracting readers seem out of your control leaving you feeling helpless? Find out for sure. Take the Author Power Test for FREE…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 08 2019

Rob Eagar Interviewed on The Prolific Writer Podcast

Ryan J. Pelton from The Prolific Writer Podcast recently interviewed Rob Eagar to discuss the current state of marketing books for authors.

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Written by Rob Eagar · Categorized: Author Tips, Podcasts

Jul 28 2019

Anatomy of an Attractive Book Description – Part 4

Rob’s series concludes by focusing on the simplest part of writing a persuasive book description. Yet, it’s the most overlooked and forgotten step by authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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