As our society gets busier and flooded with advertising everywhere we look, competing against the noise is futile. So, don’t try to contend with everyone else. Carve out your own space. Here’s how…
Bad Websites, Good Websites, and How to Know the Difference
How do you know if your website is actually good or bad? How do you accurately judge between sites that are effective or ineffective?
What the Family Christian Stores Closing Means for Publishers
Last week brought disappointing news that Family Christian Stores, the largest U.S. retailer of Christian books and merchandise, is closing all of its locations. What does this sad development mean for book publishers?
Turn Your Email List Into an Appreciating Asset
An email list is commonly called a “house list.” However, just like an actual house, there are certain steps you need to take in order to maximize its value.
The Generous Marketing Mindset
Suppose I asked you the following two questions: “Would you give me $10?” “Would you like a free gift card worth $10?” Which question has more appeal to you? Obviously, the second one. Which question sounds selfish and which one sounds generous? It’s a no-brainer. Yet, most marketers tend to use the first type of
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