“Sought-after speaker”; “Award-winning author”;“Master Story-teller”; “Changing the World”Nothing kills your marketing materials faster than using a bunch of cliches. Yet, most speakers and authors litter their promotional items with these types of nebulus phrases. Why? Because it’s easier to use cliches to fill up space, rather than spend serious time thinking about your audience and
Are You a Selfish Speaker (or Writer)?
When was the last time you reviewed your bio, back book cover, or description of your keynote speeches? What did it say? If you’re like the average Christian speaker or writer, your marketing text may be working against you. After reviewing the websites for over 100 Christian communicators, I’ve noticed a strange pattern. Most marketing
Think Outside the Book
After attending ICRS (Christian book convention) in Atlanta this month, I noticed an unhealthy pattern. Too many authors seemed to focus solely on writing books, which for most is a time-consuming, low-paying process. Unless you’re a celebrity, there is little money to made in writing books. Worse, fewer and fewer Americans read books, so the
Easy E-Commerce and Fulfillment from Home
As a follow-up to my previous post, Don’t Bow Down to Amazon.com, maybe you’re wondering, “What’s the alternative? Isn’t Amazon the best way to sell my books from my website?” No way, and if you haven’t, first read my previous post for the 3 big reasons why. Instead, I encourage you to consider selling books
Don’t Bow Down to Amazon.com
When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness. Now, before you whine about convenience or the importance of a high sales ranking, let me give you