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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 04 2012

Send Newsletters Instead of "You-Letters"

One of the most common marketing mistakes made by authors, businesses, and non-profits is sending “you-letters” instead of a newsletters. A “you-letter” is a newsletter that’s all about Y-O-U, which is self-absorbed and annoys people. For example, you’re probably sick of getting emails and junk mail where someone writes about themselves the whole time. It’s

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 22 2011

Guest Blogger at Writer’s Digest: What Makes Word-of-Mouth Work – Part 2

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work: Part 2” Click here – http://goo.gl/x3C1V

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 15 2011

Guest Blog Post at Writer’s Digest: "What Makes Word-of-Mouth Work?"

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work?” Click here – http://goo.gl/JB6Nl

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 09 2011

Guest Blog at Writers Digest – Set Realistic Expectations for Your Author Platform

I’m guest blogging today over at Writers Digest. Check out my article: “Are We There Yet? Set Realistic Expectations for Your Author Platform” Click here – http://goo.gl/RFvPj

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Written by Rob Eagar · Categorized: Marketing Tips

Jul 14 2011

Over 19,000 Women Signed-up for Renee Swope’s 7-Day Doubt Diet

WildFire client, Renee Swope, has over 19,000 women signed-up to take her 7-Day Doubt Diet. This is an amazing number considering that her new book, A Confident Heart, isn’t available until August 1st. Renee’s publisher, Revell, hired WildFire Marketing to create the content for this powerful word-of-mouth resource. We’re excited to see so many women

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Written by Rob Eagar · Categorized: Marketing Tips

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Stop Asking Readers for Opinions

February 2, 2026 Posted by Rob Eagar

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

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