This week’s focus: As a marketing consultant, I worked with numerous leaders who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer the consumers’ primary question, “What’s in
Promote Your Book or Message with Power-Bites
Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink
QR Codes – Good Marketing Gone Bad
Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: Recently, I was driving through downtown Atlanta when I stopped at a red light next to a commuter bus. The side of the bus displayed a Mercedes Benz automobile advertisement with a big QR code
Does Marketing Feel Oppressive or Liberating?
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does
Send Newsletters Instead of "You-Letters"
One of the most common marketing mistakes made by authors, businesses, and non-profits is sending “you-letters” instead of a newsletters. A “you-letter” is a newsletter that’s all about Y-O-U, which is self-absorbed and annoys people. For example, you’re probably sick of getting emails and junk mail where someone writes about themselves the whole time. It’s
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