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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 15 2011

Guest Blog Post at Writer’s Digest: "What Makes Word-of-Mouth Work?"

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work?” Click here – http://goo.gl/JB6Nl

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 09 2011

Guest Blog at Writers Digest – Set Realistic Expectations for Your Author Platform

I’m guest blogging today over at Writers Digest. Check out my article: “Are We There Yet? Set Realistic Expectations for Your Author Platform” Click here – http://goo.gl/RFvPj

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Written by Rob Eagar · Categorized: Marketing Tips

Jul 14 2011

Over 19,000 Women Signed-up for Renee Swope’s 7-Day Doubt Diet

WildFire client, Renee Swope, has over 19,000 women signed-up to take her 7-Day Doubt Diet. This is an amazing number considering that her new book, A Confident Heart, isn’t available until August 1st. Renee’s publisher, Revell, hired WildFire Marketing to create the content for this powerful word-of-mouth resource. We’re excited to see so many women

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Written by Rob Eagar · Categorized: Marketing Tips

May 25 2010

Is Social Networking the Savior for Books?

“Never before have so many people with so little to say said so much to so few.” – Twitter defined With the advent of social networks, such as FaceBook, YouTube, Twitter, and LinkedIn, an intense amount of hype has labeled these channels as the future of book marketing. However, as the allure continues to grow,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 29 2010

The Self-Confidence to Sell More Books

What if a book’s success depends more on the author’s self-confidence, rather than what’s written on the page? After training over 200 authors, from beginners to bestsellers, an interesting pattern has caught my attention. For example, I’ve noticed that my author clients with a high self-esteem tended to be more creative with their marketing plans

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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