Marketing Tips Archives - Page 61 of 72

Apr 16 2012

Does Marketing Feel Oppressive or Liberating?

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does

Apr 04 2012

Send Newsletters Instead of "You-Letters"

One of the most common marketing mistakes made by authors, businesses, and non-profits is sending “you-letters” instead of a newsletters. A “you-letter” is a newsletter that’s all about Y-O-U, which is self-absorbed and annoys people. For example, you’re probably sick of getting emails and junk mail where someone writes about themselves the whole time. It’s

Dec 22 2011

Guest Blogger at Writer’s Digest: What Makes Word-of-Mouth Work – Part 2

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work: Part 2” Click here – http://goo.gl/x3C1V

Dec 15 2011

Guest Blog Post at Writer’s Digest: "What Makes Word-of-Mouth Work?"

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work?” Click here – http://goo.gl/JB6Nl

Dec 09 2011

Guest Blog at Writers Digest – Set Realistic Expectations for Your Author Platform

I’m guest blogging today over at Writers Digest. Check out my article: “Are We There Yet? Set Realistic Expectations for Your Author Platform” Click here – http://goo.gl/RFvPj