Debbie asks, “Is there any kind of checklist or step-by-step directions for authors to use when launching a new website and brand?”Debbie, thanks for the question. Here’s a simple checklist to use as a guideline:1. Use your brand tagline everywhere (email signature file, blog posts, business cards, newsletters, free resources, etc.) Your brand won’t work
Book Marketing Q&A: Speaking for Free to Speaking for a Fee
Tracey asks: How do I move from speaking for free to speaking for a fee? Good question, Tracy, because public speaking is one of the BEST ways to promote your book and generate extra revenue to support your writing. First of all, it’s okay to speak for free sometimes. I encourage it under these circumstances:
Maximize Your Author Marketing Budget in Tough Times
After the economic fallout of the last 18 months, the U.S. economy is showing signs of recovery. Yet, plenty of uncertainty still rules the business world. Unemployment is high, and discretionary spending is down.If you’re an author, whether new or established, you face tougher obstacles than ever to meet your publisher’s expectations and grow your
5 Principles of a Great Author Brand
Several of my author clients are in the process of creating a new brand for their business or ministry. During our discussions, some misunderstandings arose that were preventing these individuals from establishing a powerful marketing identity. So, I thought I’d share a few principles to consider when creating and managing your own brand:5 Principles of
Quick Tips for Beginning Speakers
Almost every author eventually tries their hand at public speaking. If you’re just getting started, here’s a few recommendations to make your road a little smoother. 1. Start small Do not try to speak in front of large audiences until you’ve had some experience. Otherwise, you could short-circuit your growth and hinder your chances for
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