WildFire client, Renee Swope, has over 19,000 women signed-up to take her 7-Day Doubt Diet. This is an amazing number considering that her new book, A Confident Heart, isn’t available until August 1st. Renee’s publisher, Revell, hired WildFire Marketing to create the content for this powerful word-of-mouth resource. We’re excited to see so many women
Is Social Networking the Savior for Books?
“Never before have so many people with so little to say said so much to so few.” – Twitter defined With the advent of social networks, such as FaceBook, YouTube, Twitter, and LinkedIn, an intense amount of hype has labeled these channels as the future of book marketing. However, as the allure continues to grow,
The Self-Confidence to Sell More Books
What if a book’s success depends more on the author’s self-confidence, rather than what’s written on the page? After training over 200 authors, from beginners to bestsellers, an interesting pattern has caught my attention. For example, I’ve noticed that my author clients with a high self-esteem tended to be more creative with their marketing plans
The Enemy of an Author is not Piracy, but Obscurity.
“The enemy of an author is not piracy, but obscurity.” This is a great quote from Seth Godin, bestselling author of 10 business books. I recently watched him discuss the secrets he used to create multiple bestsellers. Take a few minutes and check out this highly recommend video called, “Using New Media, New Marketing, and
Book Marketing Q&A: Does an Author Need One or More Websites?
Rachel asks, “As a non-fiction author, is it better to create a different website for marketing each book? Or, just have one author website from which to market each of your books as they are released?” Rachel, you bring up a good point that confuses many authors. I recommend that authors create just ONE website
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