“The enemy of an author is not piracy, but obscurity.” This is a great quote from Seth Godin, bestselling author of 10 business books. I recently watched him discuss the secrets he used to create multiple bestsellers. Take a few minutes and check out this highly recommend video called, “Using New Media, New Marketing, and
Book Marketing Q&A: Does an Author Need One or More Websites?
Rachel asks, “As a non-fiction author, is it better to create a different website for marketing each book? Or, just have one author website from which to market each of your books as they are released?” Rachel, you bring up a good point that confuses many authors. I recommend that authors create just ONE website
Book Marketing Q&A – How to Launch a New Website and Author Brand
Debbie asks, “Is there any kind of checklist or step-by-step directions for authors to use when launching a new website and brand?”Debbie, thanks for the question. Here’s a simple checklist to use as a guideline:1. Use your brand tagline everywhere (email signature file, blog posts, business cards, newsletters, free resources, etc.) Your brand won’t work
Book Marketing Q&A: Speaking for Free to Speaking for a Fee
Tracey asks: How do I move from speaking for free to speaking for a fee? Good question, Tracy, because public speaking is one of the BEST ways to promote your book and generate extra revenue to support your writing. First of all, it’s okay to speak for free sometimes. I encourage it under these circumstances:
Maximize Your Author Marketing Budget in Tough Times
After the economic fallout of the last 18 months, the U.S. economy is showing signs of recovery. Yet, plenty of uncertainty still rules the business world. Unemployment is high, and discretionary spending is down.If you’re an author, whether new or established, you face tougher obstacles than ever to meet your publisher’s expectations and grow your
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