“Never before have so many people with so little to say said so much to so few.” – Twitter defined With the advent of social networks, such as FaceBook, YouTube, Twitter, and LinkedIn, an intense amount of hype has labeled these channels as the future of book marketing. However, as the allure continues to grow,
The Self-Confidence to Sell More Books
What if a book’s success depends more on the author’s self-confidence, rather than what’s written on the page? After training over 200 authors, from beginners to bestsellers, an interesting pattern has caught my attention. For example, I’ve noticed that my author clients with a high self-esteem tended to be more creative with their marketing plans
The Enemy of an Author is not Piracy, but Obscurity.
“The enemy of an author is not piracy, but obscurity.” This is a great quote from Seth Godin, bestselling author of 10 business books. I recently watched him discuss the secrets he used to create multiple bestsellers. Take a few minutes and check out this highly recommend video called, “Using New Media, New Marketing, and
Book Marketing Q&A: Does an Author Need One or More Websites?
Rachel asks, “As a non-fiction author, is it better to create a different website for marketing each book? Or, just have one author website from which to market each of your books as they are released?” Rachel, you bring up a good point that confuses many authors. I recommend that authors create just ONE website
Book Marketing Q&A – How to Launch a New Website and Author Brand
Debbie asks, “Is there any kind of checklist or step-by-step directions for authors to use when launching a new website and brand?”Debbie, thanks for the question. Here’s a simple checklist to use as a guideline:1. Use your brand tagline everywhere (email signature file, blog posts, business cards, newsletters, free resources, etc.) Your brand won’t work
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