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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 04 2012

Send Newsletters Instead of "You-Letters"

One of the most common marketing mistakes made by authors, businesses, and non-profits is sending “you-letters” instead of a newsletters. A “you-letter” is a newsletter that’s all about Y-O-U, which is self-absorbed and annoys people. For example, you’re probably sick of getting emails and junk mail where someone writes about themselves the whole time. It’s

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 22 2011

Guest Blogger at Writer’s Digest: What Makes Word-of-Mouth Work – Part 2

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work: Part 2” Click here – http://goo.gl/x3C1V

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 15 2011

Guest Blog Post at Writer’s Digest: "What Makes Word-of-Mouth Work?"

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work?” Click here – http://goo.gl/JB6Nl

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 09 2011

Guest Blog at Writers Digest – Set Realistic Expectations for Your Author Platform

I’m guest blogging today over at Writers Digest. Check out my article: “Are We There Yet? Set Realistic Expectations for Your Author Platform” Click here – http://goo.gl/RFvPj

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Written by Rob Eagar · Categorized: Marketing Tips

Jul 14 2011

Over 19,000 Women Signed-up for Renee Swope’s 7-Day Doubt Diet

WildFire client, Renee Swope, has over 19,000 women signed-up to take her 7-Day Doubt Diet. This is an amazing number considering that her new book, A Confident Heart, isn’t available until August 1st. Renee’s publisher, Revell, hired WildFire Marketing to create the content for this powerful word-of-mouth resource. We’re excited to see so many women

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Written by Rob Eagar · Categorized: Marketing Tips

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How to Multiply Your Book Sales

October 26, 2026 Posted by Rob Eagar

What if you could grow your book sales the same way investors grow their wealth in the stock market? One of the greatest financial principles is the power of compounding. When investors reinvest their earnings, those earnings can generate additional returns. Over time, their wealth can grow exponentially. The same principle can apply to your

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