After attending ICRS (Christian book convention) in Atlanta this month, I noticed an unhealthy pattern. Too many authors seemed to focus solely on writing books, which for most is a time-consuming, low-paying process. Unless you’re a celebrity, there is little money to made in writing books. Worse, fewer and fewer Americans read books, so the
Easy E-Commerce and Fulfillment from Home
As a follow-up to my previous post, Don’t Bow Down to Amazon.com, maybe you’re wondering, “What’s the alternative? Isn’t Amazon the best way to sell my books from my website?” No way, and if you haven’t, first read my previous post for the 3 big reasons why. Instead, I encourage you to consider selling books
Don’t Bow Down to Amazon.com
When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness. Now, before you whine about convenience or the importance of a high sales ranking, let me give you
Marketing Mistakes Authors and Speakers Make
What?! You haven’t been to my website yet http://www.startawildfire.com/ and read my free article, “Marketing Mistakes Authors and Speakers Make.” Click here to access this required reading. Are you avoiding these mistakes? What other mistakes have you experienced or seen authors and speakers make? Feel free to post your comments.
Get Better Before You Get Bigger
“Get better before you get bigger” – I recently heard this axiom from Lysa TerKeurst, President of Proverbs 31 Ministries. Lysa is an accomplished A-level speaker and oversees their annual SheSpeaks Conference, which I highly recommend for women in ministry. She told me how they encourage women to focus on improving their message and delivery,