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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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May 05 2008

Is Your Book in Family Christian Stores?

Last week, I blogged about how to find out if your book is in-stock at Barnes & Noble bookstores. Click here to read that post. Today, I have good news that you can also determine if your book is on the shelf at Family Christian Stores, the largest retail chain of Christian books. They have

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Apr 27 2008

Is Your Book in Barnes & Noble?

Half of the battle to good book sales is bookstore distribution. Since 70% of bookstore purchases are impulse buys, then it’s important for your book to be on the shelf. Customers don’t like to hear, “We don’t have it, but we can order it for you in 5 – 10 days.” But, how do you

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Feb 29 2008

What Makes a Bestseller?

Every writer dreams of becoming a best-selling author. But, as most of us know, that’s a rare achievement that few ever attain. Fortunately, you don’t have to be a best-seller to make a decent living as a writer.Still, I ran across an interesting post from Joe Wickert, the Executive Publisher for Wiley & Sons. It’s

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Feb 10 2008

How Do Speakers Get More Bookings?

If you’re a professional speaker or an author who wants to promote a new book through speaking, then you’ve probably wondered, “How do speakers get booked?” Is there a magic wand that you can wave to get more bookings?Actually, there is no secret formula, but here’s some interesting information that can help answer the question.

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

Jan 30 2008

Interesting Book Statistics

Ever wonder what happens to your book once it’s published? Hopefully, it sells well and the publisher is happy, which generally means… a successful fiction book sells at least 5,000 copies. a successful nonfiction book sells at least 7,500 copies. But, if it doesn’t sell, then what happens? Check out these interesting statistics: • 40%

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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