Why would a marketing consultant post a blog message on the dangers of blogging? Because I sincerely care about the growth of your business or ministry. And, my research has shown that blogs could be the biggest time waster since Solitaire became standard on office computers. Here’s my assumption: You’re a very busy author or
Save Money Printing Your Newsletters
As you know, sending a regular newsletter is smart marketing strategy to help spread your message. Sometimes, though, it’s a hassle to baby-sit your printer while it takes hours to churn out hundreds of newsletter copies…not to mention the cost of paper and ink. Well, FedEx Kinko’s is offering a sweet deal to outsource your
Inside Secrets from the Uber Agent
Chip MacGregor is one of the top Christian literary agents. I call him the “Uber-Agent,” because he has such a wealth of CBA experience. He also writes a great blog and recently talked about the lousy marketing strategies employed by most Christian publishers. I couldn’t help but pass along his insightful comments: More than half
Don’t Play Hide & Seek with Your Customers
While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake. Whenever
The Danger of Clichés
“Sought-after speaker”; “Award-winning author”;“Master Story-teller”; “Changing the World”Nothing kills your marketing materials faster than using a bunch of cliches. Yet, most speakers and authors litter their promotional items with these types of nebulus phrases. Why? Because it’s easier to use cliches to fill up space, rather than spend serious time thinking about your audience and