There’s a strange marketing trend among authors that is leading many people astray. It’s a sneaky little trick that some authors like to play on unsuspecting listeners. You may have heard it before. An author will say, “My book is a #1 bestseller on Amazon!”
Super Bowl Advertisers Fumble Millions on Sloppy TV Commercials
Many companies who purchased Super Bowl TV commercials fumbled the opportunity to build their brand and increase long-term sales. Sloppy advertising was consistent, and especially costly considering the price for a 30-second ad was $4.5 million!
4 Types of Authors in the World: Part 4 – Dead Authors
My previous post explained how there are only four types of authors in the world, and we looked at the issues that plague the Unsuccessful Author category. This post focuses on the category that many people forget exists, Dead Authors. This unique group shows how success isn’t just limited to the land of the living.
How to Create Killer a Title That People Will Read
If you’re trying to attract a larger audience, you have to get people’s attention in the first place. Thus, learning how to create a killer title is crucial to marketing success. Boring titles cause prospective readers, customers, and donors to lose interest. Whereas, compelling titles intensify a person’s curiosity so that they want to read
Help Support Victims of the Colorado and New Mexico Wildfires
Marketing wildfires are good…real wildfires that destroy homes are bad. Please join me in making a donation to the Red Cross or Samaritan’s Purse to support victims of the recent wildfires in Colorado and New Mexico.
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