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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Apr 02 2012

Amazon Lets Authors Spy on Their Readers

    Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits   spread their message like wildfire.     This week’s focus: Thanks to Scott Stratten at www.Unmarketing.com for sharing this marketing tip at a conference we attended together last week. Did you know that Amazon lets authors see

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 19 2012

Monday Morning Marketing Tip – "Steal from Yourself for Better Marketing"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: When I consult with authors, non-profits, and businesses about marketing issues, a common complaint arises about the need to generate a lot of content for free resources, newsletters, and social media pages.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 12 2012

Monday Morning Marketing Tip – "How to Use Pinterest to Market Books"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: “A picture is worth a thousand words”…especially if those words represent word of mouth. There’s a new kid on the social media block that is changing the way people communicate online. Facebook

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 05 2012

Monday Morning Marketing Tip – "Why Word of Mouth Fails"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, businesses, and non-profits spread their message like wildfire. This week’s focus: Have you ever read a book, watched a movie, or visited a restaurant that you really enjoyed, but never told anyone until someone else brought it up in conversation? Once you were reminded,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 27 2012

Monday Morning Marketing Tip – "Tame the Speed of Social Media"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, businesses, and non-profits spread their message like wildfire. This week’s focus: One of the attractive benefits about social media and blogs is the speed at which people can communicate. Through a single Facebook post or Twitter update, you can notify hundreds or thousands of

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Amazon Ads Are Now Open to Traditional Authors

April 10, 2022 Posted by Rob Eagar

On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,

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