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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 29 2012

Help Support Victims of the Colorado and New Mexico Wildfires

Marketing wildfires are good…real wildfires that destroy homes are bad. Please join me in making a donation to the Red Cross or Samaritan’s Purse to support victims of the recent wildfires in Colorado and New Mexico.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 09 2012

How to Create Online Community

If you want to build a following, either online and offline, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of your expertise or charismatic personality.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 02 2012

Amazon Lets Authors Spy on Their Readers

    Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits   spread their message like wildfire.     This week’s focus: Thanks to Scott Stratten at www.Unmarketing.com for sharing this marketing tip at a conference we attended together last week. Did you know that Amazon lets authors see

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 19 2012

Monday Morning Marketing Tip – "Steal from Yourself for Better Marketing"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: When I consult with authors, non-profits, and businesses about marketing issues, a common complaint arises about the need to generate a lot of content for free resources, newsletters, and social media pages.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 12 2012

Monday Morning Marketing Tip – "How to Use Pinterest to Market Books"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: “A picture is worth a thousand words”…especially if those words represent word of mouth. There’s a new kid on the social media block that is changing the way people communicate online. Facebook

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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