Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…
Amazon Ads Are Now Open to Traditional Authors
On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,
Author Dreams Really Do Come True
Check out two recent examples of my clients hitting the top bestseller lists and making their author dreams come true…
Why Social Media Stinks at Selling Books
One of the biggest falsehoods that authors and publishers believe is that social media sells books. Nothing could be further from the truth. In fact, The New York Times proved this point in a recent article. Read on for the highlights from their reporting…
Big Lies that Indie Authors Believe
My job as a book marketing consultant is to help authors achieve their goals. But, achieving a goal begins by avoiding misconceptions and setting realistic expectations. For instance, I’m a middle-aged, white guy who is only 5 feet, 10 inches tall. No matter how hard I dream or how much I try, I’m never going
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