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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 01 2023

Publishing Predictions for 2023

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 18 2022

What If The Bestseller Lists Disappear?

USA Today announced that its weekly book bestseller list has been suspended and will go on “hiatus for the remainder of 2022.” What does this sad news mean for authors?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Nov 27 2022

How Authors Lie to Readers

How Authors Lie to Readers

Is there really such a thing as an “Amazon bestseller”? Rob Eagar explains how authors making false claims about their books is a disservice to readers…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 24 2022

Amazon Attribution Tags for Authors

Great news for authors. Amazon has launched a new feature for authors called Attribution Tags. However, you might see that phrase and wonder, what the heck is an “Attribution Tag,” and why would I ever need one? Put simply, Attribution Tags are specific tracking links provided by Amazon that you can place online and view

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 15 2022

Build Your Audience Before You Publish

Build your audience

Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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