People are told to never go scuba diving or backpacking the wilderness alone. It’s dangerous to do those things without a buddy. Likewise, launching a new book can be hazardous business. Does your book have a buddy to ensure success?
How to Fix Bumbling Barnes & Noble
Barnes & Noble just fired their CEO…again! Is there hope for the struggling bookseller? Yes, if they take these four steps recommended by Rob Eagar…
Facebook Ad Secrets from an Expert
Do you feel stuck trying to reach new readers and build your author following? Facebook advertising can help – if you know the secrets. I spoke with a member of Facebook’s Expert Advertising Team. Here’s what I learned…
“Best” Selling Authors Know This Secret
What if the true definition of a bestselling author has nothing to do with hitting a bestseller list? For example, you can hit most bestseller lists by selling only 10,000 copies in a week. That’s a tiny amount of sales considering over 325 million people live in America. Selling 10,000 copies at a typical author
The Future of Publishing
I’ve worked in the publishing industry for 17 years. Seven years as a full-time author and ten years as a full-time consultant who coaches authors and trains marketers at publishing houses. I’ve seen incredible change over these years, especially with the rise of Amazon and the invention of social media. However, I believe the industry
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