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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for August 2016

Aug 28 2016

Exposing the Biggest Myth in Advertising

Too many marketing executives believe the myth that targeting smaller specific groups of consumers is the best way to increase sales. But, this belief can be the kiss of death for large brands. Read why…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Aug 21 2016

How Many Humans See Your Online Ads?

If you buy any type of online advertising, you need to be aware of the rampant corruption and robotic activity in the ad industry that is wasting your money…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 15 2016

New Life for an Old Book: A Success Story

When a client experiences success, I enjoy sharing their achievements with others. This year, I’ve consulted with several publishing houses to help them implement advanced book marketing tactics. One of my publishing clients recently sent me this exciting success story: Previously, one of our authors was a bit frustrated with the way his book was

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, Marketing Tips, Monday Morning Marketing Tips

Aug 07 2016

Marketing, Fishing, and Other Tall Tales

Experts want you to believe that marketing is a complex process reserved only for those with special knowledge, confidential techniques, or big budgets. They are wrong. Here’s why…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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