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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 25 2020

How to Sell Books When the World Shuts Down

Don’t let the Covid-19 crisis kill your book sales. Rob explains 6 ways to tastefully promote your book when the economy slows down.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 01 2020

The Coronavirus, Your Books, and You

The coronavirus has negatively affected the global economy. But, there’s no reason for it to kill your book sales. Find out why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 26 2020

Amazon Changes that Authors Need to Know

Amazon has quietly made several changes that went unnoticed by most authors. Here’s how three major changes affect you and your book sales…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 05 2020

Top Ten Lies that Authors Believe

If you believe the wrong ideas about marketing, you will waste time and money doing activities that fail to sell books. Find out the Top 10 lies that deceive authors the most…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Nov 09 2019

Are Bestsellers Killing Publishing?

Every author dreams of writing a bestselling book. But, what if a bestseller-driven industry is causing harm to authors? Find out how the problem could affect you…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tip

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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