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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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May 30 2020

The 4 Buckets of Book Sales

Want to get thousands of people to buy your book? Rob explains how to identify where readers gather in large numbers by understanding the 4 Buckets of Book Sales.

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Apr 16 2020

Try a Risk-Free Author Experiment

When pressure and expectations are removed from an author’s mind, sometimes the best creativity takes flight and new marketing ideas are unlocked. Read 10 examples why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 05 2020

The Future of Publishing After COVID-19

Hello fellow quarantiners, mask wearers, and hand washers, As of now, we’ve officially entered the “it gets worse before it gets better” phase of COVID-19. The latest publishing news is tough to swallow. But, I believe it’s always best to deal with reality and face the truth head-on. Here’s where we are at the moment:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 25 2020

How to Sell Books When the World Shuts Down

Don’t let the Covid-19 crisis kill your book sales. Rob explains 6 ways to tastefully promote your book when the economy slows down.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 01 2020

The Coronavirus, Your Books, and You

The coronavirus has negatively affected the global economy. But, there’s no reason for it to kill your book sales. Find out why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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