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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 26 2020

When Should Authors Quit?

Did you know most authors fail at selling books? The average nonfiction book sells less than 250 copies per year.  The business of books can be brutal, which begs the question: When should authors quit?

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Jun 21 2020

Amazon Ads Not Working? 4 Ways to Fix the Problem

If Amazon ads aren’t working well for your books, Rob Eagar explains how the problem is usually related to one of four simple issues.

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 30 2020

The 4 Buckets of Book Sales

Want to get thousands of people to buy your book? Rob explains how to identify where readers gather in large numbers by understanding the 4 Buckets of Book Sales.

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Apr 16 2020

Try a Risk-Free Author Experiment

When pressure and expectations are removed from an author’s mind, sometimes the best creativity takes flight and new marketing ideas are unlocked. Read 10 examples why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 05 2020

The Future of Publishing After COVID-19

Hello fellow quarantiners, mask wearers, and hand washers, As of now, we’ve officially entered the “it gets worse before it gets better” phase of COVID-19. The latest publishing news is tough to swallow. But, I believe it’s always best to deal with reality and face the truth head-on. Here’s where we are at the moment:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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