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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 14 2019

Anatomy of an Attractive Book Description – Part 2

Amazon offers over 30 million books for sale. That’s a lot of competition trying to sway readers away from your book. Part of creating an attractive book description is knowing how to differentiate your book from the crowd.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 08 2019

Anatomy of an Attractive Book Description – Part 1

Your book description has a major impact on your overall sales. If your book is struggling to sell a lot of copies, learn how to fix the problem forever…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 30 2019

The High Cost of Fear in Selling Books

Here are reasons why authors don’t sell more books – even though readers would like to buy them…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 16 2019

If You Hate Facebook – Here’s What to Love

I have a love / hate relationship with Facebook. In many ways, I think the social network has done more harm than good. But, there is another side of Facebook that every author can love…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 29 2019

Podcast Interview: Marketing Books on Amazon with DIY MFA

Listen to my lively podcast interview with Gabriela Pereira of DIYMFA discussing how to market books on Amazon.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Podcasts

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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