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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 06 2019

The Author’s Guide to Hiring a Marketing Assistant

Do you wrestle with hiring a marketing assistant to help manage tasks and promote your books? How do you identify the good candidates from the bad apples? Read on for the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 29 2019

Take the Author Power Test

Are you confidently in control of your book sales? Or, does attracting readers seem out of your control leaving you feeling helpless? Find out for sure. Take the Author Power Test for FREE…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 08 2019

Rob Eagar Interviewed on The Prolific Writer Podcast

Ryan J. Pelton from The Prolific Writer Podcast recently interviewed Rob Eagar to discuss the current state of marketing books for authors.

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Written by Rob Eagar · Categorized: Author Tips, Podcasts

Jul 28 2019

Anatomy of an Attractive Book Description – Part 4

Rob’s series concludes by focusing on the simplest part of writing a persuasive book description. Yet, it’s the most overlooked and forgotten step by authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 21 2019

Anatomy of an Attractive Book Description – Part 3

When it comes to telling readers about your book, logic makes people think – but emotion makes them act. But, how do you inject persuasive emotion into your book description? Find out the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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