Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, then

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:The 10 Commandments of Author Marketing – How many are you breaking? Thou shalt: 1. Tell people about the results your books create, not the topics you write about. 2. Test your manuscript on focus

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:If you want people to buy your book, product, or service, sometimes they only need one reason to pull the trigger. However, it’s your job to create that one reason and make it apparent. For

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Social media is popular because it’s the “poor man’s” version of marketing. It’s free and anyone can do it. But, that doesn’t mean it’s always effective. Now, before you techie-types send me a bunch of

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:You must beware of listening to unsolicited feedback. Some authors and business leaders are especially notorious for letting random comments, both good or bad, radically influence their direction. For example, just because someone posts something

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