Here’s an interesting report from Judith Rosen at Publishers Weekly: E-books and e-readers may be making headlines off campus, but a new study by OnCampus Research, a division of the National Association of College Stores, reaffirmed last fall’s OnCampus Student Watch study that 74% of college students prefer print. According to the study taken by

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:When you receive a speaking invitation, you’ll soon face the inevitable question, “How much do you charge?” Here’s a secret: The longer you put off saying your fee amount, the more time you have to

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, then

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:The 10 Commandments of Author Marketing – How many are you breaking? Thou shalt: 1. Tell people about the results your books create, not the topics you write about. 2. Test your manuscript on focus

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:If you want people to buy your book, product, or service, sometimes they only need one reason to pull the trigger. However, it’s your job to create that one reason and make it apparent. For

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