Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:My wife loves horses, so we recently went to see the movie, “Secretariat.” Boy, were we disappointed. For a major motion picture, we were surprised by how many obvious questions were left unanswered, such as:

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:When setting a fee for your books, products, or speaking presentations, practice looking in the mirror by yourself and saying the requested amount out loud. Repeat the exercise until you can say your fee without

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Recently, I was riding my bike on a trail through the woods, trying to get some exercise after work before the sun went down. As dusk set in, the light faded and the trail got

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Most people can’t retain more than 5 – 15% of what they hear while listening to a speech. Therefore, your job as the presenter is to control what five percent of your presentation you want

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Here’s an interesting report from Judith Rosen at Publishers Weekly: E-books and e-readers may be making headlines off campus, but a new study by OnCampus Research, a division of the National Association of College Stores, reaffirmed last fall’s OnCampus Student Watch study that 74% of college students prefer print. According to the study taken by

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