Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Over the weekend, my wife and I attended a Cirque du Soleil performance called “Ovo.” It was absolutely magnificent. It’s rare to be in a room with 2,500 cynical adults who suddenly start

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: In order to start a fire, you must gather together kindling. Once you light the kindling, the result is a flame so intense that it quickly spreads and ignites larger branches around it.

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: “Marketing doesn’t work for me.” This is a common response I hear from frustrated authors and entrepreneurs. However, when I probe into the details of their recent promotional activities, I tend to find

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Most of the major corporations around the world focus their marketing efforts on building a strong brand. If they can get you to keep a positive association locked in your mind, then you’ll

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:If you’re an author selling books or a business selling products, your customers are internally wondering, “If I give you my money first, will I get a return on my investment?” The return you

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