Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:If you want people to buy your book, product, or service, sometimes they only need one reason to pull the trigger. However, it’s your job to create that one reason and make it apparent. For

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Social media is popular because it’s the “poor man’s” version of marketing. It’s free and anyone can do it. But, that doesn’t mean it’s always effective. Now, before you techie-types send me a bunch of

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:You must beware of listening to unsolicited feedback. Some authors and business leaders are especially notorious for letting random comments, both good or bad, radically influence their direction. For example, just because someone posts something

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:One of the keys to successful marketing is the ability to convince skeptical people that your product or service is worth buying. Your job is to build enough credibility and value in someone else’s mind

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A hilarious testament to the principle that energy and enthusiasm during a speech can never overcome a lack of value.

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