Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:You must beware of listening to unsolicited feedback. Some authors and business leaders are especially notorious for letting random comments, both good or bad, radically influence their direction. For example, just because someone posts something
Monday Morning Marketing Tip – September 13, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:One of the keys to successful marketing is the ability to convince skeptical people that your product or service is worth buying. Your job is to build enough credibility and value in someone else’s mind
This is how NOT to give a speech in public!
A hilarious testament to the principle that energy and enthusiasm during a speech can never overcome a lack of value.
Monday Morning Marketing Tip – September 6, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Since Labor Day is a national holiday, most people typically celebrate by taking time off to enjoy family, traveling, or rest. However, I find that authors, speakers, and business leaders sometimes have extreme difficulty breaking
Monday Morning Marketing Tip – August 30, 2010
This week’s focus:We live in a visually-oriented society, and you need to consider the lowest common denominator of your audience. Thus, it’s important to consider ways to make your message memorable. For example, using visual aids and word pictures makes it easier for everyone to understand the benefits of your book. One of my clients,
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