Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:One of the keys to successful marketing is the ability to convince skeptical people that your product or service is worth buying. Your job is to build enough credibility and value in someone else’s mind

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A hilarious testament to the principle that energy and enthusiasm during a speech can never overcome a lack of value.

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Since Labor Day is a national holiday, most people typically celebrate by taking time off to enjoy family, traveling, or rest. However, I find that authors, speakers, and business leaders sometimes have extreme difficulty breaking

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This week’s focus:We live in a visually-oriented society, and you need to consider the lowest common denominator of your audience. Thus, it’s important to consider ways to make your message memorable. For example, using visual aids and word pictures makes it easier for everyone to understand the benefits of your book. One of my clients,

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This week’s focus:If you’re a speaker, remember that you’re audience is never captive. Even if they’re sitting right in front of you, they don’t have to listen if they don’t feel like it. They can ignore you, pay attention to something more interesting, or simply let their mind wander. It is your responsibility to keep

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